HOUSTON FIRST OPERA TIONAL CONSOLIDA TION CASE STUDY In 2014, Houston First and the Greater Houston Convention & Visitors Bureau completed a strategic alignment to create a single, clear voice that speaks for the Houston products in all sales and marketing efforts. The Houston First Corporation was formed in 2011 and now manages more than 10 city-owned buildings and properties and underground and surface parking with over 11,000 spaces. SITUATION • The Convention District required a holistic parking management strategy in response to the area’s rapid diversification. • New parking equipment needed due to aging and flooding from Hurricane Ike in 2008. • Obsolete equipment components in both districts couldn’t be replaced, resulting in malfunctions. • More refined auditing prac

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