Hotel Penn Drives Results by Thinking Outside the Big Box
Hotel Penn Drives Results by Thinking Outside the Big Box
2 PagesHotel Penn Drives Results by Thinking Outside the Big Box Management has craft ed a unique team of talented industry partners and allowed them to synergize The Challenge The Hotel Pennsylvania has anchored one of the most traffi cked blocks in the enti re world with no more than the occasional facelift for nearly 100 years. But the lobby sti ll buzzes 24 hours a day. While it can’t command the rate many Manhatt an hotels can, the Hotel Penn is a perfect fi t for internati onal tourists on a budget. It must market to the right audience, on the right channels and with the right rates. Finding talented revenue strategists has been tough for Hotel Penn’s owners, Vornado Realty Trust. In response, the property assembled marketi ng and revenue teams by partnering with Duett o’s S
