Expanding the Possibilities at Chumash Casino Resort Tribal gaming property adopts new technology and Revenue Strategy to boost total-resort profitability with dynamic pricing and marketing The Challenge Chumash Casino Resort, situated in wine country just outside Santa Barbara, more than doubled its available hotel rooms after an expansion in 2016. Yet the tribal casino still sold out nearly every booking date and comped a majority of its rooms. While the slot-driven property has always had strong traffic with locals, it sought to grow its business with overnight guests from Los Angeles and Southern California, who tend to have a higher theoretical win. The leadership team of the resort, which is owned by the Santa Ynez Band of Chumash Indians, needed to balance its Revenue S

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