Mistral Group, Staplehurst Office Centre, Weston on the Green, Oxon OX25 3QU Tel: +44 (0) 1869 352 720 www.mistral-pr.co.uk corresponding to each audience, these platforms would be based around a number of overall key messages which would enable information to be communicated across all audiences and media. Each message platform was carefully researched by Mistral (including audience research into perceptions of HGCA)

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