The Brief In August 2017 HMD Global & McCurrach created and launched a field team to help support the relaunch of the Nokia mobile brand back into UK retail from obscurity. Nokia partnered with Google Android to offer a pure Android customer experience, the relaunch required a field team to help build brand awareness, deliver training and sell handsets through retail and call centre outlets of the main UK mobile retailers and operators. HMD faced a vast challenge in that an generation of customers were unaware of the Nokia brand due to being too young to have grown up with an original Nokia handset. This, coupled with the fact that in recent years the brand was owned by Microsoft who ran the troubled Windows Mobile operating system on Nokia Handsets. This meant the field team had to start

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