Case Study Ocean Mist Farms End-to-end produce traceability translates to end-to-end efficiencies and food safety Challenge About a decade ago, produce growers in the U.S. and Canada worked together on an end-to-end traceability initiative with the ultimate goal to trace food crops back to the fields of origin. The challenge for Ocean Mist Farms was to make its proprietary product identification system and process interoperable with the rest of the industry, including shippers, retailers, and distributors. Solution Ocean Mist Farms decided to implement GS1 Standards because of their ubiquity in worldwide commerce. The information encoded in GS1-128 barcodes would help benefit the grower’s internal operations, including inventory control and sales order optimization, plus provide

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