Hibbett Sports CASE STUDY As more and more consumers turn to online shopping instead of the brick and mortar storefront, many traditional retailers have faced declining sales and massive store closings. Yet despite what many might call a bleak outlook for the industry, Hibbett Sports has continued to grow even as the company seeks innovative ways to stay competitive and deliver quality brands to its customers. Hibbett Sports, Inc. is a full-line sporting goods retailer headquartered in Birmingham, AL., operating stores in small and mid-sized markets, predominantly in the South, Southwest, Mid- Atlantic, and Midwest. The retailer provides a broad assortment of quality branded athletic footwear, apparel and equipment with a high level of customer service. As of October 2017, the co

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