Applications for placing sales orders in a retail environment used to be “dumb,” expensive, or both. The high TCO of rugged computer hardware, the error-prone communication methods, and the lack of intuitive apps made ordering in the aisle difficult and annoying. Now almost everyone has a barcode scanner in their pocket and the BYOD approach to sales order entry is saving some distributors hundreds of thousands of dollars, while increasing overall sales. Smartphone apps for sales promote customer retention and give retailers the convenience they enjoy when shopping, banking, booking travel, and other services that have become a standard part of the mobile landscape. Orde rSharkTM is a BYOD approach to retail sales order entry from a distributor. The app runs on Android and

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