Case Study

Convenience and grocery distributor

Convenience and grocery distributor

Pages 2 Pages

1 Convenience and grocery distributor Charles C. Parks Co. operates from Gallatin, Tennessee to a broad customer base of chain and independent retailers. They were enjoying a solid market share a few years ago, but there was a large gap in communication with their customers. Outdated technology was to blame, and it was consuming valuable internal resources. In an age where customers are more demanding than ever and distributors face their strongest competition yet, every customer and every order counts. Telxon units with acoustic couplers were a staple of the convenience industry in the late 1980s through the early 2000s. Parks’ mobile sales force and customers depended on the data collection terminals to transmit 100 or more lines of text at a time, an order consisting o

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