Case Study

Bulova

Bulova

Pages 6 Pages

Bulova is one of the world’s leading makers of luxury watches and clocks, and has been for decades. Founded in 1875, the company is currently headquartered in Queens, NY and has the distinction of being the first company to advertise on the radio and on television. Bulova watches are sold all over the world in jewelry stores, department stores and other retail locations. Bulova’s sales reps are on the street in the United States, Canada and the United Kingdom. The company recently underwent a technology transformation to improve their sales process in the field. They selected ProSel for iPad, a solution developed by Ai2. Bulova’s salespeople used to carry a laptop, a handheld for entering orders, and their sample case, which in the words of Bulova IT staff member L

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