HengFeng Bank Co. Ltd. Fast-growing bank in China improves customer satisfaction
HengFeng Bank Co. Ltd. Fast-growing bank in China improves customer satisfaction
3 PagesSUCCESS STORY: HENGFENG BANK CO. LTD. HengFeng Bank Co. Ltd. Fast-growing bank in China improves customer satisfaction Omnichannel platform gives HengFeng Bank a competitive advantage in an evolving market HengFeng Bank Ltd., which was previously known as Yantai Housing and Savings Bank, is a mid-tier commercial bank with 18 branches and more than 300 sub-branches across China. In 2015, HengFeng Bank faced competition from large, state-owned banks as well as internet players that dominate the online payment space. They turned to Genesys to combine voice and digital channels in a single platform. Genesys enabled the medium-sized bank to converge their strengths in offline branches with online channels to improve customer satisfaction and drive growth. Today, the bank is
