1 A large opportunity Banks in China have much at stake. They are competing for new business in Asia’s fastestgrowing economy, expected to expand seven percent annually for the next two years. 1 China Everbright Bank (CEB) is reaching out to grow its business in several new ways. CEB is a big bank, ranked 80th in the world with CN¥2.28 trillion (US$367 billion) in assets and 774 outlets serving 82 cities. To bring new value to customers, CEB has launched a wave of digital service platforms in the past year such as mobile phone payment, Yaoyao E-Payment and WeChat Banking. The services helped boost profits by more than 13 percent in 2013, and CEB won awards such as Most Innovative Bank of the Year, Most Respected Bank, and Best E-banking of the Year. This success wouldn’t be po

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