Case Study

Helping A Major Bank Reach The Unbanked Population Cost-Effectively

Helping A Major Bank Reach The Unbanked Population Cost-Effectively

Pages 4 Pages

enterprise.vodafone.com A large retail bank with more than 7 million customers, primarily operating in South Africa. The Business Challenge: In Africa, 25% of the population is unbanked. That means around 230 million households are comprised of people who do not utilise banking services – whether due to a lack of steady income or formal employment, dif? culty accessing infrastructure in remote areas, poor ? nancial literacy or simply mistru

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