Case Study

Expanding Markets Cost-Effectively

Expanding Markets Cost-Effectively

Overview Our client, an oral healthcare company, launched a new product in 2010. It had a limited sales force and needed a cost-effective way to expand its territory into 13 targeted states. Since its sales force could not cover these states, we were able to step in and help our client fill this “white space” territory. Challenge Our client introduced a new dental implant to the market and needed assistance in prom

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