Helping a global bank in its efforts to increase competitive advantage through improved customer service.
Helping a global bank in its efforts to increase competitive advantage through improved customer service.
2 PagesAbstract A global bank needed to improve the customer experience of clients in its highly profitable “transaction services” business. As the business evolved and clients expanded their global footprint, the bank’s traditional country- specific approach to service needed to evolve. Although local business practices remained important, clients were increasingly demanding more consistent processes and service, and a global view of their trans
