Drogaria Araujo, a leading drugstore chain in Brazil, sought to optimize pricing to stay competitive amidst economic instability. To achieve this, they partnered with Revionics to implement data-driven price optimization and zone-based strategies. Initially focusing on non-medication items, Araujo saw significant increases in margins and revenue. A Key Value Item (KVI) analysis revealed new insights, and a Price Operating Model Maturity Assessment confirmed their pricing efforts were leading in the market. Araujo continues to leverage Revionics for dynamic pricing and promotions, resulting in improved margins and increased customer loyalty.

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