Health & Wellness Marketing Case Study – IWCO Direct The Challenge When one of the nation’s leading fitness programs for older adults needed a way to grow its member base, personalized direct mail was the right prescription for a healthy campaign. Designed exclusively for members to manage their health and increase their strength, balance, and endurance, this program had the challenge of reaching out to more than 80 healthcare plans and retiree groups, not to mention communicating with its existing members. Applying Our Capabilities IWCO Direct created and launched a Member Engagement Touchpoint (MET) mailer. Printed digitally on a glossy substrate, this was a multi-panel, highly personalized self-mailer with a member ID card attached. Also included was a map to the four fitness centers cl

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