Heal’s Engaged CloudTags to Gain a Better Understanding of How Customers Interact with their Designer Furniture Collection.
Heal’s Engaged CloudTags to Gain a Better Understanding of How Customers Interact with their Designer Furniture Collection.
4 PagesCASE STUDYHeal’s engaged CloudTags to gain a better understanding of how customers interact with their designer furniture collection. Thousands of people visit their famous flagship Tottenham Court Road store in London every week. By giving customers the opportunity to have connected store experience with interactive, mobile tablets, CloudTags and Heal’s were able to paint a detailed picture of what customers considered for future purchase during their visit. This data was then used to re-engage customers post-visit with a mixture of advanced CRM, email and display ad re- marketing. As with other studies carried out by CloudTags, Heal’s witnessed a significant increase in engagement rates when these shoppers were shown information from their own personalized visit to the st
