CASE STUDYCloUDTAgS CrEATED A CompETiTivE ADvAnTAgE for prominEnT lonDon lUxUrY rETAilEr HArvEY niCHolS. By connecting their flagship store in Knightsbridge, customers were given interactive, mobile tablets to explore and engage with physical products. Smart tags powered by CloudTags’ nfC and beacon signals, gave the Harvey nichols omnichannel team the ability to know which customers visited the store, where they were, and what products they considered buying, prior to purchase. Shoppers were offered the opportunity to opt-in via email to receive a digital list of the items they engaged with while in-store. personalized communications about their collection were emailed to re-engage those consumers afterward and increase sales. A significant 16 out of every 100 customers used C

Join for free to read