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Re)-Engaging With Heal’s Customers: Generics & Shopping

Re)-Engaging With Heal’s Customers: Generics & Shopping

Periscopix
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Search Case Study (Re)-Engaging with Heal’s customers: Generics & Shopping Running on generic terms in search has always been a difficult strategy for high ticket value retailers such as Heal’s. With an ever increasingly competitive retail landscape on search, differentiating Heal’s from lower price point home retailers is an ongoing challenge. “With extremely long purchase cycles, a range of products that are difficult

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