Maximize the Impact of an International Restaurant Chain’s Promotional Campaigns
Maximize the Impact of an International Restaurant Chain’s Promotional Campaigns
3 Pages©2016 MediaMath, Inc. CASE STUDY May 2016 MediaMath & Skylads Promotional Campaigns Maximize the Impact of an International Restaurant Chain’s +mediamath.com ©2016 MediaMath, Inc. + In order to keep their customers happy and continue to build brand loyalty, a international restaurant chain executes promotional marketing campaigns that are catchy and resonate with consumers of all backgrounds and ages. They focus on massive audience reach through a large volume of multi-strategy campaigns. THE BACKGROUND In May 2016, Skylads and MediaMath joined forces to support an international restaurant chain’s digital marketing efforts and drive stronger performance for two promotional campaigns that were running across the US. The brand used MediaMath’s TerminalOne OS and intern
