CASE STUDY Hasbro, Inc. Challenge Hasbro’s career site was limited to merely listing available job opportunities. Potential employees were not being engaged beyond the listing or exposed to Hasbro’s culture or core values in any meaningful way. The site also lacked relevance to the way today’s job seekers want to interact with a prospective employer. And with no social media functionality in place, Hasbro wasn’t meeting candidates where

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