Case Study

Harveys The Furniture Store - Leading UK furniture retailer integrates text messaging

Harveys The Furniture Store - Leading UK furniture retailer integrates text messaging

Pages 2 Pages

Leading UK furniture retailer integrates text messaging. Harveys The Furniture Store is the largest furniture specialist in the UK, and is wholly owned by Steinhoff International, which, in the UK, comprises of five major national brands – Harveys, Bensons for Beds, Sleepmasters, The Bed Shed, and Cargo Home Shop. Harveys is the largest contributor to Steinhoff International in the UK with a turnover of £240 million, generated from over 155 stores. Project Requirements The initial project requirement for Harveys was for a simple and effective means by which top- level daily sales figures could be sent to senior managers at the end of each day’s trading. Text messaging was chosen for the delivery medium due to its ability to rapidly deliver short messages in to the hands of th

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