Leading department store chooses TextAnywhere as their SMS partner. Debenhams is the UK’s leading department store with a turnover in excess of £2bn, over 140 department stores in the UK, a further 40 franchised stores around the world, and a significant online presence. The original Debenhams store, founded in 1913, was based in London, and is still used by the company for its press and communications activities. Acquisitions of Harvey Nichols and Browns stores followed and the company listed on the stock market in 1928. Debenhams continued to expand rapidly in the 1990s before being bought by a private consortium in 2003, returning to the stock exchange in 2006. In the UK, Debenhams has a top four market share in womenswear and menswear, and a top ten share in childrenswea

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