A leading pharmaceutical company with treatments for multiple rare diseases, including Hereditary Angioedema (HAE) and Gaucher Disease, desired a more effective way to identify and target eligible patients earlier in the disease cycle. Traditional methods of combing through medical and prescription claims data proved insufficient due to the latency tied to claims and the limited clinical and diagnostic detail they provide. The pharmaceutical company needed to gain faster and deeper insight into the current state of patient health to proactively message and engage healthcare providers (HCPs) on treatment options. The end goal was to ensure that the pharmaceutical company’s specific brands were top of mind with HCPs when a rare disease diagnosis was reached, and a treatment plan wa

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