Case Study

Data and Platform Needs to Prepare for a Rare Disease Launch

Data and Platform Needs to Prepare for a Rare Disease Launch

Pages 4 Pages

Data and Platform Needs to Prepare for a Rare Disease Launch As they prepared for their rare disease launch, this emerging biopharmaceutical company leveraged Veeva Compass Patient Data to perform a comprehensive patient journey analysis, including a deep dive into specialists diagnosing and treating the condition. Key Customer Challenges • Difficulty finding patients in a rare, often misdiagnosed condition • Complex and multifaceted patient journey • Specialty pharmacy fulfillment that makes it difficult to have full visibility into competitive prescribing Analysis Objectives • Identify disease markers to signal potential for earlier intervention and diagnosis • Analyze specialty visits and care team dynamics to inform targeting

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