CASE STUDY About Hallmark Cards Hallmark was founded in 1910 by entrepreneur J.C. Hall and is still led by members of the founding family today. Headquartered in Kansas City, Missouri, Hallmark’s businesses employ approximately 28,000 people worldwide. The Hallmark experience extends online at Hallmark.com and includes Hallmark Channel, Hallmark Hall of Fame, Hallmark Movies & Mysteries Channel, and Crayola. Challenge: Disparate Tools and Labored Practices Hindered Productivity and Visibility Hallmark Cards’ PMO consists of 15 people responsible for maximizing the company’s investments while reducing its risk. Among its responsibilities are resource and capacity supply and demand management, investment and workforce planning, reporting and analytics for its team members and manag

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