Case Study

Hallmark Cards, Inc.

Hallmark Cards, Inc.

Pages 5 Pages

A COMPANY MADE OF PEOPLE, FOR PEOPLE As a company that has helped people celebrate life events, commemorate important occasions, and express their most intimate feelings for nearly one hundred years, Hallmark Cards, Inc.—still privately owned and family run—is an American institution. Over the past century, the company has earned a reputation and cultivated a culture befitting the positive, uplifting products it offers. Not surprisingly,

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