Case study About Hallmark Cards, Inc. Kansas City, Missouri-based Hallmark Cards, Inc. is known throughout the world for its greeting cards and related personal expression products. The company’s Hallmark Entertainment, Inc. subsidiary is the world’s leading producer and distributor of movies and miniseries made for television; and its Binney & Smith subsidiary, maker of Crayola ® crayons and markers, is the leading producer of art material

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