The customer Hallmark was founded more than a century ago by a teenage entrepreneur with a couple of shoeboxes of postcards under his arm and the American dream in his heart. Today, Hallmark is a $4 billion business with greeting cards and other products sold in 39,000 retail stores across the US and in 100 countries worldwide. This makes it the global market leader in greeting cards. The challenge Hallmark supports a retail operation that

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