“No Preference” Is Your Biggest Competitor Based on a webinar with Persado and Alan Shoebridge, Associate Vice President National Communication at Providence Healthcare systems around the country have been struggling with operations and volume in the post COVID-19 era - with many still operating at negative margins. Industry leaders were hopeful that patient engagement and staffing shortages would reset after COVID rates waned, but this has not been the case. Add in dealing with new market entrants, health systems are really facing some strategic challenges in ways they have never had before. “No Preference” Amplified by COVID-19 The pandemic amplified a shift in consumer behavior. Between a panic for securing a vaccination appointment and a disruption in how often people sought care for

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