Growth-strategy development for a leading global defense and security player Challenge Determine which other industry sectors would be interesting for a leading global defense and security player looking to broaden its client portfolio and subsequently develop a growth strategy. Approach The project consisted of two phases: Growth-fields mapping: Determining a “window of opportunity” and creating a broad mind map in which 350 ideas in 13 growth fields were identified Opportunity identifications & assessment of commercial potential: Scoping the project into two growth areas, verifying ideas with experts in the field, quantifying the validated opportunities in terms of business impact and setting up a high-level market introduction plan for the most promising opportunities Value We surpass

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