Nehemiah Security needed more reliable and accurate data to power its highly granular persona-based marketing campaigns, and improve the efficiency of its lead generation and qualification to boost its MQL-to-Opp rate. The Challenge Nehemiah Security has built its sterling reputation with enterprise-level clients, taking the mystery out of large scale cyber risk quantification. But, with a complex outbound marketing strategy that relied upon precise targeting of non-traditional personas, the success of Nehemiah’s global campaigns was at risk. A stale, outdated contact database meant that Nehemiah could not easily map and pull the personas it was interested in, and its account targeting capabilities and bounce rates were suffering as a result. With a cutting edge cybersec

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