“ZoomInfo helped forge alignment between marketing and sales, which is essential for ABM. We now have great alignment, down to the contact level.” - Megan Lueders, VP of Marketing, Zenoss The Challenge Zenoss provides clients with visibility into their physical, virtual, and cloud IT environments. But when it came to its sales and marketing database (CRM), Zenoss lacked critical lead/contact details and marketing source attribution. As the new Marketing leader started to investigate further, it was quickly revealed that lead processes and workflow rules were inconsistent and not integrated well at the account, contact, or lead level. Market intelligence data was nearly unusable, full of gaps, duplicate records, and out-of-date information – all the usual calling-cards of bad

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