Disrupted by new technologies and political uncertainty, retail stores are going through some hard times. To remain competitive, many retailers become stuck offering too many promotions and as the result become “addicted” to the promotion mentality. Our client, a high-end multi-national apparel company was facing the same issue of decreasing sales and increasing markdowns. As discounting was becoming more frequent, the brand was at risk of becoming permanently “On Sale”. To avoid this, the retailer wanted to develop a comprehensive, yet clear pricing strategy that would improve margins and make more effective use of promotions. In only 10 weeks, Pricing Solutions developed a pricing strategy that significantly reduced discounts in key categories and increased revenue by 20

Join for free to read