Medical journals—both in print and online—remain a critical resource for healthcare practitioners (HCPs) to gain the knowledge they need to advance their skills and improve patient outcomes. Print journal cover wraps drive high-value engagement for advertisers looking for market growth and script lift. Exceptional Market Results Wolters Kluwer partnered with IQVIA, a leading global provider of advanced analytics and clinical research services to the life sciences industry, to formally evaluate two separate cover wrap program’s impact on prescribing habits among HCPs—including MDs, NPs, and PAs—and compare the results to several direct market competitors. Both drugs achieved undeniable market growth and revenue gains, driven directly by the two campaigns.

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