Tnuva GO Yogurt Products Market Share Increased by 40% in Just Two Weeks with Taboola Motion Ads
Tnuva GO Yogurt Products Market Share Increased by 40% in Just Two Weeks with Taboola Motion Ads
4 PagesTnuva GO Yogurt Products Market Share Increased by 40% in Just Two Weeks with Taboola Motion Ads “The new Tnuva GO product line offers the perfect combination of excellent taste along with top nutritional value. Once taste tests proved the Israeli consumers preferred GO yogurt over our competitor’s offering, we decided on a tasting strategy, providing online vouchers for a tasting kit. We assumed once consumers will taste our product, they will choose it over our competition, which is exactly what happened. A prominent ad campaign, along with a tasting kit for a winning product, created the exact result we were hoping for.” - Michal Betzer, CMO, Tnuva Dairy Division CaseStudy FOOD Lower Cost-Per-Acquisition (CPA) than Target Market Share for GO Yogurt Products in Just Two We
