How Rue La La scaled revenue from site retargeting using Nanigans Incrementality Off-price, on-line style destination, Rue La La, achieved a dramatic increase in revenue from site visitors by switching to an incrementality optimization strategy. Growing Incremental Revenue at Scale Advertising for Incremental Revenue nanigans.com Growing Incremental Revenue 6.5X increase in incremental revenue by adopting Incrementality Optimization "We've been interested in incrementality for years, and Nanigans has enabled us to directly optimize for incremental sales utilizing their functionality." JEFF STEEVES SVP Marketing, Rue La La April/May June/July Rue La La implemented a new optimization strategy for site retargeting using Nanigans Incrementality—one that’s aligned with its business o

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