Case Study

How Volka Mastered the Facebook Advertising Game and Grew Revenue 50% with Nanigans

How Volka Mastered the Facebook Advertising Game and Grew Revenue 50% with Nanigans

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For social and mobile game makers, acquiring users and growing revenue requires a sophisticated approach to digital advertising, particularly on Facebook. With expert support and an industry-leading platform, Volka has found working with Nanigans to be key in evolving its approach and building a competitive edge. Volka’s flagship game title, Taonga: The Island Farm, was an instant hit. The company’s in-house marketing team knew that to sustain their momentum after a successful launch, they needed to invest in user acquisition to bring the fun of Taonga to a global audience. With limited team resources and increasingly complex campaigns, Volka felt time- constrained using Facebook’s native tools, and partnered with Nanigans to develop and execute a sustainable growth strategy. Their

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