Case Study RESULTS Increased sales by • over 5% in targeted markets. New website • launched reflecting strategy. Highly targeted • outreach program is showing positive results. COMPANY In 1929 grape growers along the Lake Erie Concord Grape Belt located in Chautauqua County formed a cooperative called Growers’ Co-op, Inc. to crush their crop and sell the juice in order to pay for their growing costs and generate income. Over the years the cooperative expanded in the number of grower members, and in their operational capacity and capability for pressing grapes, and for pasteurizing, concentrating, storing and selling juice. SITUATION Recent U.S. consumer trends to reduce sugar in diets have slowed demand for grape juice as a flavoring, coloring and sweetener in juices, jams and other foods

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