Battistoni Italian Specialty Meats - Growing Sales In A Highly Competitive Market
Battistoni Italian Specialty Meats - Growing Sales In A Highly Competitive Market
1 PagesCase Study RESULTS Exceeded three year • sales goal in one market segment by 100% in 18 months. Reached 50% level of • three year goal in another market segment in just one year. Expanded • distribution outside New York and added new customers. Hired two persons to • assist in business development. Added new All • Natural product line. COMPANY Battistoni has produced dried salamis, pepperoni and other cured sausages in Buffalo since 1931. They distinguish their products by using traditional, old world recipes, high quality ingredients and sausage-making practices that produce an authentic taste. SITUATION Despite a solid reputation for quality products, sales had leveled off as the marketplace shifted and competition intensified from store brands and national brands. The challenge was to d
