GroupM Global Advertising Company HQ in New York Offices in New York, London, Berlin 32K+ employees The Challenge Central to GroupM ethos is its support to its managers, on an individual- level and goal-oriented level. Executives from different business areas need a sparring partner for everyday challenges, who will support them individually. GroupM has already implemented classical personnel development mea- sures in the past. Where, for example, employees and managers were sent to standardized trainings. However, their experiences fell short of the mark. There was no individual and personalized development for their employ- ees. The knowledge acquired did not fi t every employee and many left the training sessions without any significant added value. It was therefore a log

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