Case Study
Enterprise Data Management Platform brings insight and data control to GroupM
About the client GroupM is the leading global media investment management operation, serving as the parent company to WPP media agencies including Mindshare, MEC, MediaCom, and Maxus—each global operations in their own right, with leading market positions. GroupM’s primary purpose is to maximize performance of WPP’s media agencies by operating as a leader and collaborator in trading, content creation, sports, digital, finance, proprietary