THE CHALLENGE NUMBER OF EMPLOYEES 32,000+ INDUSTRY Marketing and Advertising BROWSERSTACK PRODUCTS USED ROI Reduced regression testing time by 99% - what took 4 engineers 160 hours per week now takes 1 hour. Compliance laws have impacted the AdTech and MarTech industries and business models, influencing how publishers, advertisers and consumers interact. As the world’s largest media investment company, GroupM powers 1 in every 3 agency network ads in the world, making $45 billion in annual billings. Staying on top of changing regulations and adjusting to meet compliance requirements is critical to thrive in the advertising industry, and noncompliance with local regulations can result in significant fines. GroupM needed to ensure [m]Platform was compliant with local regulations.

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