axway.com INDUSTRY Consumer Products GEOGRAPHY France CHALLENGES To strengthen its B2B operations, the company aimed to bring the speed and convenience of the B2C experience to its online ordering portal for retailers and wholesalers. SOLUTION Amplify API Management Platform RESULTS By reducing the friction in the B2B ordering experience, Groupe Chantelle is encouraging more customers to stock its lingerie brands in their online and physical stores — driving revenues and supporting long- term business growth. CUSTOMER CASE STUDY Groupe Chantelle A French lingerie company realized businesses want the same frictionless, intuitive experience consumers get. Amplify API Management Platform delivered. For more than a century, Groupe Chantelle’s lingerie brands have b

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