Great Wolf Lodge Maximizes Efficiency Amid Strategy Change Waterpark resort leader realigns Revenue Strategy to optimize total profitability while driving occupancy The Challenge Great Wolf Lodge spent too much time second- guessing and over-riding its revenue management system, leaving less time to test new revenue strategies. The family-oriented resort brand had automated pricing in place, but without sources of actionable information like web shopping data, it could not adequately refine its forecasting and pricing practices. The Solution Partner with Duetto, whose Open Pricing philosophy fits Great Wolf’s view of revenue management, and use its application’s data sets to test and refine new strategies. Great Wolf and Duetto also developed a modification to the GameChanger

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