Consistency is key
Consistency is key
2 PagesConsistency is key Location: New South Wales, Australia No. of Employees: 1,001-5,000 Industry: Higher Education Charles Sturt University earns a 56% reduction in cost-per-start of application using an always-on, full-funnel strategy on LinkedIn Charles Sturt University is Australia's largest regional university with campuses in six regional centres across New South Wales. It is ranked the country’s most experienced and largest online university 1 and is #1 in Australia for graduate employment 2 but, enviable standing aside, Charles Sturt is fully aware that it is operating in a highly competitive and increasingly crowded industry. For its marketing team, getting to the bottom-of-funnel objective of converting interest into applications begins at the top of the funnel with b
