Go - To - Market Plan For A European Supercar Manufacturer
Go - To - Market Plan For A European Supercar Manufacturer
1 Pages• • consulting.bc@ipsos.com 1 GO-TO-MARKET PLAN FOR A EUROPEAN SUPERCAR MANUFACTURER Client: A European Luxury Sports Car Manufacturer Industry: Automotive Solution: Go-to-Market Introduction A European supercar manufacturer sought to assess the market opportunities for supercars in Vietnam and to identify suitable market entry strategies. The Vietnam market was alien to the manufacturer. Although the Vietnamese aut
