Business Plan For A Lubricant Player In The Middle - East
Business Plan For A Lubricant Player In The Middle - East
1 Pages• • consulting.bc@ipsos.com 1 BUSINESS PLAN FOR A LUBRICANT PLAYER IN THE MIDDLE-EAST Client: Leading lubricant company Industry: Industrial Solution: Go-to-Market Introduction A leading petrochemical company from Asia-Pacific wanted to draft the go-to-market plan for UAE and KSA. Ipsos Business Consulting worked with client teams to develop the market construct of lubricants, develop a milestone plan and devise a g
