Case Study
Go-To-Customer Strategy Redesign
©2018 The Alexander Group, Inc.® Alexander Group™, The Alexander Group, Inc. ® and all other trademarks indicated as such herein are trademarks of The Alexander Group, Inc. All other product or service names are the property of their respective owners. www.alexandergroup.com The Challenge The client requested recommendations for go-to-customer strategy changes across two dimensions: net new customer acquisition and major accounts coverage. T